Chicken Salad Chick Launches White-Label App via LoyalTree Rewards

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Chicken Salad Chick and LoyalTree Rewards are pleased to announce the official release of the FREE Craving Credits loyalty app! Planning and building of the app have been underway since the summer of 2014. The app allows users to earn points for every dollar they spend at any Chicken Salad Chick location, and use those points to purchase rewards from the Chicken Salad Chick in-app rewards store. Customers will receive 25 points for downloading the app- enough to buy the “Free Cookie” reward, or a good start to save for something else. Customers will also receive something special on their birthday. In addition to offering great rewards for frequenting Chicken Salad Chick, Craving Credits also offers added convenience. By early Spring, users will be able to browse the menu and place an in-app order for pickup at their preferred location.” The app was released to the App Store and Google Play Store in late February and is now available for download.

In addition to the custom loyalty app, LoyalTree has built a deep software integration for Chicken Salad Chick’s Revel point-of-sale system. This aids the process of reward redemption significantly, which is convenient for customers and for the staff whose operations are not affected. The integration also provides Chicken Salad Chick with the ability to track how many redemptions have been made for each reward, which in turn allows them to make informed decisions about discounts/reward offerings in the future. Deep integration with the point-of-sale allows Chicken Salad Chick to engage their customers more specifically and more personally.

About Chicken Salad Chick: Chicken Salad Chick is a truly unique fast-casual dining concept. Perhaps the most notable quality of this fast growing franchise, aside from the 15 original, mouth-watering chicken salad flavors, is that customers describe the experience as being akin to “eating at a friends house.” The personality of this brand and uniqueness of the menu is what makes Chicken Salad Chick stand out. Born out of founder Stacy Brown’s kitchen in Auburn, Alabama, Chicken Salad Chick has now grown to over 30 locations in Alabama, Florida, Georgia, North Carolina, South Carolina, and Tennessee.

About LoyalTree: LoyalTree, a fully-integrated mobile loyalty platform, is the flagship product of CARDEEO, inc., a tech company based out of the Strip District in the heart of Pittsburgh, PA. LoyalTree is unique in the loyalty space in that it is fully integrated with the point-of-sale system. In addition to providing a seamless redemption process, this deep POS integration also provides a business owner with the opportunity for a deeper understanding of his or her customer base. White-label solutions are also available for enterprise customers.

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