Patches begins yowling for his breakfast just as Susan Meyer remembers that the wash needs to be flipped, and it is garbage day. But just as she opens the washer lid the familiar chime of the doorbell reaches her ears… It’s a delivery! –a delivery for Susan from Morrisville Florists.
The red clay flower pot contains an unusual looking green shoot with an unopened hanging bud. The enclosed note and picture say it is the rare and fragile “Lady Slipper.” Along with the flower pot there is a coupon for three “flower seed packets of your choice.”
The personalized gift interrupts the morning flurry of chores and goes straight to the wall where she keeps her treasured plant collection. It looks perfect. There may be swim meets, dinner invitations, and loads of laundry this week, but Susan Meyer will still make a trip to Morrisville Florists to pick up her free seeds and say “thanks.”
Surprise & Delight
This business has expertly connected with their customer. The gift was personalized, unexpected, and timely. It was something that Susan wanted. Because the gesture was delightful and surprising, word of it will probably spread to other shoppers as Susan tells of the latest addition to her kitchen flower collection. The Bottom Line: the free “Lady Slipper” and flower seeds have refreshed Susan Meyer’s focus on her hobby and won her future business. Now she will most likely visit the location more frequently and spend more money there.
A Personal Touch
Not all businesses sell flowers, but the principles are the same across almost all industries. Personal connection is key to the success or failure of the vast majority of companies, large or small. Consider the monstrous insurance company, State Farm, that strives to brand itself as your very own “good neighbor.” A good neighbor knows you, they are loyal, they are trustworthy, they are part of your life… obviously customers know businesses are far different from their friends and family, but trust, loyalty, and thoughtfulness in business are highly appreciated nonetheless.
How to Connect
The question is how to know who your customers are, what they like, how to connect with them, and how to become part of their life in the modern business environment? Modern technology allows you to learn exactly who your consumers are and what is important to them. You can find out what they want, when they want it, and give it to them simply and easily.
Modern solutions may not be as quaint as the example of Susan Meyer and her “Lady Slipper,” but they can be just as effective. Do you know who your customers are and what is important to them? What have you given them lately? –a flower pot? one of your delicious appetizers? a free T-shirt? LoyalTree specializes in helping you strengthen your customer relationships one gift at a time. We work to make mobile customer rewards programs as simple, fun, and intuitive as possible. How can you connect with your customers? Get in touch with us to get started.