Half of all American adults use Facebook*, with an average friend count of 190*. Meanwhile, Twitter has more than 200 million active users*. Allow satisfied customers to spread their experiences with your business through their social networks, and the reputation of your business will grow.
Get new fans.
Since the LoyalTree app connects directly to Facebook and Twitter, your advocates can easily share their rewards with their friends. When your customers share their rewards, you’ll attract new members to participate in your loyalty program. You’ll also spread news of your business to potential customers who may not have heard of you before.
Incentivize your customers to action by gifting them points or rewards for their shares, making them more likely to do it. People trust the recommendations of their friends, and those recommendations are happening online. Increasing your internet visibility ensures that people will be talking about your business, and coming in to visit!
Start the conversation online, and continue it face-to-face.
Bring followers from your social media community to your business by running a promotion. LoyalTree will work with you to create a special code or keyword that rewards your fans for engaging with you online. When customers see the code on your social media pages and enter it into the app, they might get +10 bonus points, or a bonus 5% off reward, for example. Offering something special for engagement increases interest in social media channels, giving you a platform to connect and converse with your customers. Plus, once people have a reward in hand (or, technically speaking, in phone), they’ve got an extra reason to stop into your business!
Spend your time and money wisely.
Improve your marketing efforts by using LoyalTree analytics to measure and improve your online outreach. Track code and keyword scans to see who you’re reaching and where. Track redemption of rewards to measure how your social media outreach is bringing traffic into your store, and how much revenue your efforts are generating. After reviewing your analytics, you can determine how to adjust your strategy to better reach your audience, and make the best use of your time and marketing dollars.
Use your loyalty program to connect with your customers online (and offline) to build and strengthen your community and customer base. Email us to get started with an online promotion today!